In today’s business landscape, companies are willing to spend a significant portion of their media budgets on agency fees, often without hesitation. However, when it comes to investing in capable in-house marketers, many companies are hesitant to do so. This is despite the fact that in-house marketers can often do just as good, if not a better job, than agency teams. — One reason for this may be that companies are afraid to take on the responsibility of hiring and managing their own marketing team. It can be easier to trust a team of people who have already built up a reputation, rather than putting all of their eggs in one basket…
