Apple’s Freeform App Review: High Expectations, Mixed Results (definitely a bad Apple)

Remco Livain
4 min readAug 8, 2023
Photo by Maria Teneva on Unsplash

There’s a certain charm to Apple’s product announcements, and I’m seldom immune. The unveiling of their Freeform app was met with eagerness. The concept – a versatile space for brainstorming and collaboration, promising seamless integration and easy-to-use tools. The question is, did it deliver?

Check out the first post I did on the Freeform app at the beginning of this year: Click here to read the article

The Promising Premise

The idea behind Freeform was grand. I imagined a space that consolidated multiple tools, offering a singular hub for creativity. With tools like Mural in my app artillery, the thought of an Apple’s native equivalent had me elated.

Yet, the difference between the dream and the reality became clear the more I engaged with the app.

Diving into Freeform, it was evident that it aimed to be more than just another board-creation tool. Its design seemed targeted towards those with a knack for home-based…

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Remco Livain

Dutch Digital Entrepreneur. Love to share thoughts on innovation and digitalization (ceo @gandt ventures) - writer @thestartup