Better late than never, LinkedIn rolls out „stories“

Well, it is official, LinkedIn has rolled out its stories function in Brazil.

on its LinkedIn app. Right at the top of any user‘s app and feed.

LinkedIn might be an a-typical social media network, but they have decided that this product feature is a must-have. The demand for quick bite content, easy to consume that „self-destructs“ within 24 hours, continues to grow.

Snapchat started it

Whereas Snapchat started the stories hype, Instagram by Facebook took it to the next level. It could be said that it was the exact feature Instagram needed to grow to new heights.

Even back in 2018, LinkedIn noted that it was planning to roll out Stories to more users — and while it rolled out on student campuses in the USA first, we now know LinkedIn Stories didn’t hit the actual product until 2020.

A quick video format will help make the professional social media network more lively. The big question is how users are going to use the new Stories-Feature on LinkedIn.

Speed over quality?

What sets professional networks apart from most social content is not only the nature of the posts, but the quality as well. Most posts on LinkedIn are a little longer, well-written and thought through; very different from how Snapchat and Instagram users use stories.

Whether professional users will start posting more short video content, remains to be seen. The product roll-out in Brazil will tell if it a great addition to the product.

I expect LinkedIn to roll out this feature more quickly than we might think. And those who use LinkedIn as their main source of social media and network communication can start to get their heads around how they would use it.

Will it be a success

We have seen stories „fail“ on both Facebook and WhatsApp (by Facebook, as well). Hence, the developments in Latin America are of great interest to LinkedIn — and users all over the world.

Users know exactly how stories work. This might be a potential chance or a possible pitfall, though. Expectations are high and we will find out soon enough if they were right to bring „LinkedIn Stories“ into the equation.

References in German:

References in English:

Dutch Digital Entrepreneur. Love to share thoughts on innovation and digitalization (ceo @gandt ventures) - writer @thestartup

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store