How to optimize your reach on social media

This week I got a number of questions regarding social media and how it can be used best. Yet all questions were similar and they all addressed the notion of impact and reach. In essence the questions came down to this: „Which platform would give my blogpost the highest possible reach?“

This is a question that is not that easy to answer, because in my opinion it is the wrong question to ask. The question that I would think is far more important is: How can I achieve the highest relevant impact with my content and how can I use the different social media…