Jeff the canoe guy

Have you ever thought about building your own canoe?

The last few weeks I have spend a lot of time thinking about the way we work. What is it exactly that we truly do? Why do we continue to do things that don’t really add any additional value? And importantly, does our work define who we really are?

I have a true admiration for craftsmanship. I find it incredibly soughing to watch someone create something from scratch. There is something magical about watching someone who knows a…



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