Managing Ad Campaigns in a Chat: Why Your Job is on Borrowed Time

I was scrolling through Threads the other night — because, of course, that’s what you do at 1 a.m. when sleep evades you — and I stumbled on a post. This person, some faceless advertiser, was practically gushing about how Meta had just added new scheduling and bulk editing features for ads. They were thankful, maybe even relieved, like Meta had just handed them the Holy Grail of digital marketing.

Naturally, I had to pause. Were they serious? Seriously this pumped about a feature upgrade that’s really just cutting a few corners for them? I couldn’t help myself. I thought, Does this person honestly believe they’ll still be doing this job in a couple of years?

I mean, call me cynical — or maybe just ahead of the curve — but I’ve got a hot take for you: Ad account managers are about to go the way of the dodo. And faster than you think.