Viewing digitalization merely as a project; an absolute no-go for any organization

“Why would I continue to invest in digital?” Oh how often I have heard these words in the last few weeks. It can be frustrating to work with great traditional entrepreneurs and organizations sometimes.

I might have underestimated what it means to be on the other side of the table. In last ten years, I had become accustomed to working exclusively with people who firmly believe that the only way forward is digital. But after founding GANDT Ventures in 2015, my role changed.

Now it has become my job to convince and preach to others, who might not be as tech savvy as the colleagues I had worked with before, that digital calls for a new investment approach. A new way of thinking. It is a whole new ballpark and it has made me realize a couple of things that I thought I would share.

1. Digitalization is done mostly within the core product and service scope of businesses

2. Digital is refererred to as project-work

3. Very few companies are patient when it comes to digital and they expect instant results

It is funny really, none of these aspects seem to come up when working with an organization on their core business. There are plenty of budgets and plans that focus on supply chain…