Why a deep value chain disruption in fashion retail needs to start before it is too late
5 min readJan 22, 2018
Another January, another sale phase, another ridiculous -70% discount on high quality goods that nobody understands. Before working with fashion retailer, I kept asking myself: “Why would brands allow retailers to “dump” their goods onto the market at such outrages prices?” Little did I know that it was exactly these brands that we often…